Whatsapp is a real-time communication platform. It helps you communicate with people around the world, without any hassle. Whatsapp business features include quick replies and search filters. Messages sent by your customers through WhatsApp business are considered to be valuable data, so you can use them for business purposes. Growing businesses are mainly focused on customer satisfaction. This is another reason why they rely on WhatsApp for marketing and support. Let’s discuss what’s so special about WhatsApp and its business features.
WhatsApp is a real-time communication channel
If you’ve ever wanted to engage with your customers in real-time, WhatsApp is the perfect tool for you. This popular messaging app is used by over 1.2 billion people worldwide, with over 23 million users in the US alone. It’s available in 60 languages and used in 180 countries.
WhatsApp is now making an impact in the world of work, as Uber has begun testing the Business app and sending messages to their drivers. Similarly, Netflix is using the platform to send messages to their account holders.
It’s easy to reach people across borders
When talking about the importance of WhatsApp for connecting immigrants and employers, Anisa Kamal, the deputy minister of employment in Somalia, shares her experiences. She worked with small businesses and entrepreneurs in her country, including farmers and herders.
When she learned about WhatsApp, she immediately saw its power for small business owners. Her experience demonstrates the power of the application best spy apps for android , which is used by more than one billion people around the world.
It’s a marketing platform
WhatsApp has many advantages as a marketing tool, and it can be used by a variety of businesses, including brands. Not only can it be used for marketing purposes, but it can also help streamline communications with existing customers. WhatsApp is far more personal than emails, making it easy to engage with an audience. Marketing teams can use multimedia collateral to share with their target audience, including links to websites, images, videos, and more.
It’s a support channel
Businesses are realizing the power of using WhatsApp as a support channel. Its two billion active users make it one of the most popular chat apps. Businesses are using the conversational flow of WhatsApp to capture customer feedback. This helps them improve their bottom line. Businesses can send status updates to customers, such as when their orders are on their way. Keeping customers informed is an important customer service tip. In a world where customers are constantly connected, businesses should be leveraging WhatsApp as a support channel.
It’s a marketing channel
A large automobile company in Europe wanted to stay relevant with its younger customer base. Using WhatsApp, ADAC launched its first digital campaign. The “Don’t call mom, call ADAC” campaign encouraged young people to ask any question, including “What do you do when you’re heartbroken?”, “How do I care for my pet?”, and other topics. These campaigns increased brand recognition and made the brand’s messages more entertaining.